
All the facts, directly from the cash: "It started first with guests interested in customizing our food. For those who have allergies or are health-conscious, how do they know if they're on track or not? ...One of our signatures is a real ice cream milkshake with seasonal fruit--it has the best quality ingredients, coming straight from the farms, but the calorie count could be as high as 800 calories. So guests will get a recommendation saying, for example, if you like the blueberry shake, you might consider getting a blueberry smoothie next time." - Jeff Harvey, CEO,
Burgerville.
FastCompany.com